B/Rae Branding:
Brand strategy & visual identity with brand templates.
MARKET RESEARCH, BRAND IDENTITY, DIGITAL & PRINT DESIGN, SOCIAL MEDIA STRATEGY & DESIGN
THE MISSION
Previously branded as Purpose Prep—a branding agency that did a little bit of everything—the founder was ready to get intentional about how they can better serve their audience. They wanted to find a niche in their zone of genius to help mission-driven businesses grow their brand and connect with their audience.
CLIENT
B/Rae Branding
THE OUTCOME
I implemented my unique branding strategy, a structure inclusive of purpose, research, and energy all leading to a “design from the roots” visual identity. With the behind the scenes work done on brand values and vision, personas, opportunities, competitors, and a business model, the rebrand was rooted in purpose and intentional personality. A new visual identity, branded assets, and a social media strategy were born.
SERVICES
Brand Strategy
Market Research
Brand Identity Design
Social Media Strategy
Social Media Design
Logo Design by Haylee Evans
THE IMPACT
With all of the building blocks set in place, B/Rae branding could now use a variety of templates and strategies to keep their actions and outreach aligned with their mission. With a strong guide to keep them on track. their messaging, imagery. and brand touch points create a cohesive look for strong brand recognition and growth.
What is B/Rae Branding?
B/Rae Branding simplifies branding for clients with streamlined solutions and powerful results. They specialize in revitalizing established brands across diverse industries, such as tech, health and wellness, and education, helping them stay competitive and committed to excellence.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Sleek
Upscale, slightly edgy visuals are rooted in modern minimalism which promotes utility and intention.
Classy
Practice what we preach by being thoughtful and purposeful, while maintaining a level of sophistication in visuals and messaging.
Passionate
Geometric shapes and intentional white space allow energy to flow freely, providing a clean environment for passion & purpose to blossom.
Confident
With minimal, classy colors, we embrace the thoughtful beauty of “less is more” to create a consistent and trustworthy aesthetic.
