Eztia:
Brand strategy & identity with ongoing design and brand management.
LOGO, IDENTITY, STRATEGY, WEB DESIGN, SOCIAL MEDIA DESIGN, DIGITAL & PRINT DEIGN
THE MISSION
Eztia wanted to pivot into a new space and adjust communication and visual strategies to cater to an outdoor audience. As a startup, the goal was to create awareness and traction around a potential new product for market.
CLIENT
Eztia
THE OUTCOME
While retaining some of the legacy logo, a new icon, color scheme, messaging, social media presence, and website launched the rebrand. Touch points like business cards, pitch decks, packaging, email newsletters. patterns, and mockups helped create a recognizable and consistent presence that resonoated with the new audience.
SERVICES
Brand Strategy
Identity Design
Website Design
Print Design
Digital Design
Social Media Marketing
Email Marketing
Illustration
THE IMPACT
A growing email list, interested investors, and traction within the community proved the need for Eztia's patented product, HydraVolt™. Though still in need of funding, the brand has gained traction in the health-centered climate space and continues to advocate and create awareness for health-centered solutions to climate adaptation.
What is Eztia?
Eztia is on a mission to engineer novel cooling materials to protect people from extreme heat. They have created the first sustainable cooling material that doesn't need refrigeration or electricity. Eztia's first product, the Arctic Path, uses their patented HydraVolt™ technology to cool your body on contact. Powered by water, the product is not cold to the touch, but draws heat away from your body to provide true and immediate cooling.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Bold
Energetic and ready for anything, Eztia carries a brightness that seeks to spark interest and delight when advocating for global change.
Spirited
A brand with a big heart and free spirit with a mission rooted in helping underserved populations around the world.
Thoughtful
Mindful of the planet, the way business is conducted, and the mission they are on, the founder ensures everything in the company has intention behind it.
Grounded
Rooted in science and engineering, all products are designed and built with a human and health-centered approach.
