Metanoia:
A–Z brand creation with business model, app, editorial, and package design.
BUSINESS MODEL, BRAND STRATEGY & IDENTITY, PRINT & DIGITAL DESIGN
THE MISSION
Because of the superficial world we live in, there is an epidemic of confidence in our society. At Metanoia, our mission is to promote confidence from within using our unique Table of Confidence. We strive to empower emerging adults to master their mind and take control of their life using our community and resources. Our goal is to help strengthen users' mindset, get to know themselves, and guide them towards making an extraordinary life for themselves, whatever that may mean to them.
CLIENT
Passion Project
THE OUTCOME
Through human-centered research, I noted specific themes that kept coming up about how people got over their limiting beliefs to build their confidence. These are the principles that make up the Table of Confidence that this brand is built on. Combined with the experience of personalized journals, digital resources, and a mentoring community, we believe that integrating these principles into your life is what will inevitably lead to confidence that is long-lasting and non-superficial.
SERVICES
Business Model
Ethnographic Research
Market Research
Brand Identity Brand Strategy
Copywriting
App Design
Book Design
Package Design
Presentation Design
What is Metanoia?
Metanoia is a brand that uses Cognitive Behavioral Therapy (CBT) to promote confidence from within based on our unique Table of Confidence. We believe that confidence should not be based on appearances, rather it should be sustained through growing into your true self. Metanoia helps young minds get past their limiting beliefs, blossom into who they truly want to be, and get confident in who they ARE, rather than what they look like.
Brand attributes
THE PRINCIPLES THAT GUIDED THE CREATION OF THE COMPANY
Authentic
While working through the steps to confidence, we want people to feel like someone is right there with them the whole time.
Approachable
A soft approach makes a big task seem less scary. Keeping things simple encourages people to take that first step.
Motivating
As you begin to SEE your progress, you feel more motivated to stay engaged and continue growing.
Thoughtful
Because of the weight of the topic, we exemplify patience and understanding throughout written and visual content
