My Diabetes Tutor:
A strategic rebrand with a focus on marketing assets.
BRAND IDENTITY, SOCIAL MEDIA TEMPLATES, PRINT DESIGN, DIGITAL DESIGN
THE MISSION
With a focus on their mission to help diabetes patients and structure of telehealth care, their image came secondary. But when they brought a CMO on board. they wanted to create an image that held the same standards of the mission; to personify the importance of taking control of your diabetes and overall health.
CLIENT
My Diabetes Tutor + TechCXO
THE OUTCOME
A new identity rooted in purpose and in line with their new marketing strategy gave My Diabetes Tutor a new energy to fulfill their mission. A logo that personifies "connection" and marketing material to match, MDT can create a cohesive, reliable image that their audience will recognize and trust.
SERVICES
Brand Identity
Flyer Design
Letterhead Design
Presentation Design
Fillable Word Forms
Social Media Templates
THE IMPACT
Since updating their image and utilizing the brand guidelines, they've obtained more funding, launched a new website, and continue to expand with cohesive communication and imagery.
What is My Diabetes Tutor?
They are revolutionizing diabetes education by bringing it directly to you, at home, in your office, or wherever you prefer. With a mission to empower individuals with diabetes through comprehensive learning experiences, the Diabetes Education Telehealth program offers virtual 1;1 sessions, following the American Diabetes Association's standards of care.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Modern
With a new-age approach to diabetes care, the brand had to appear advanced and ready for tech challenges.
Clean
With a wide audience of doctors, patients, and insurance providers, the brand has to be easy to navigate.
Trustworthy
An asset on your journey to a healthier life, the brand must appear reliable and established from the start.
Approachable
While many may be trying telehealth for the first time, keeping things friendly and human makes for an easier transition.
