Project 10K:
Rebrand of identity & strategy with branch logos and branded assets.
BRAND IDENTITY, DIGITAL & PRINT DESIGN
THE MISSION
As a start up, founder Jared Yellin put all of his heart into the company as CILA Labs. When the company partnered with Grant Cardone, they adopted the 10X brand and became 10X Incubator. In 2022, they finally adopted their own voice and the new name of Project 10K. With the mission to build 10,000 technology companies in the next 10 years, they needed a brand as LOUD and IMPACTFUL as their attitude.
CLIENT
Project 10K
THE OUTCOME
These brand guidelines set the stage for many new marketing assets, internal brands, and an overall cohesive voice for years to come. The new brand was implemented immediately with a new website, branded presentations, and print and digital assets for internal teams.
SERVICES
Brand Strategy
Brand Identity Design
Business Card Design
Logo Design
Digital Design
THE IMPACT
The move from 10X Incubator to Project 10K was significant for the company to claim their own space in the tech world and solidify their mission to build, scale, and sell 10,000 tech companies. Rather than adopting the 10K brand, Project 10K is now louder and prouder than ever, making a name for themselves with an identity that aligns with the founder and the mission.
What is Project 10K?
Project 10K is a unique company that will take your tech idea from napkin to exit. More than an incubator or an accelerator, they provide the entire ecosystem for entrepreneurs to make their napkin idea a reality. With a team of engineers, project and account managers, ops, legal, marketing, designers, and more, their goal is to democratize the tech industry and make entrepreneurship accessible to people around the world.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Edgy
It takes guts to challenge Silicon Valley and give people around the world the opportunity to be a tech founder.
Impactful
Impact is top of mind as Project 10K changes the lives of ordinary people with big ideas.
Futuristic
Being a tech founder is entrepreneurship of the future and Project 10K wants to dominate that space.
Sick
With a huge moonshot comes huge attitude and 10K has that edge. Being a tech founder is more than cool, it's sick.
