Squeels on Wheels:
A brand refresh with a strong digital presence and custom print assets.
DIGITAL & PRINT DESIGN
THE MISSION
Squees on Wheels is owned by small business owners, Cindy and Tump. They've made a name for themselves in Vermont by word-of-mouth, but needed new ways to reach their audience when COVID settled. With a focus on outshining local competitors, we needed to establish a strong digital presence with a cohesive brand identity that extended to print deliverables.
CLIENT
Squeels on Wheels BBQ & Catering
THE OUTCOME
After years of Cindy having to manage scheduling and booking offline, customers finally have a place to submit their request for an event easily through the website. They can browse an up-to-date menu, select the date of their event, and input details for Cindy to simply follow up and confirm.
SERVICES
Brand Identity Refresh
Website Design
Brochure Design
Business Card Design
Menu Design
THE IMPACT
The small business owners experienced an influx of event requests almost immediately. While they used to book a few events per month, their most recent month they had 12 BOOKINGS through ther platform.
What is Squeels on Wheels?
Since 1996, Cindy & Tump have been cooking up the best smoked meats in town. Now established as an award-winning BBQ competition team who does catering, concessions, and all kinds of events, they still put their heart and soul into everything they make. You can find them at competitions all over the East Coast, on Okemo Mountain Ski Resort, or book them for a catering event in just a few clicks.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Modern
Many of the competitors in their area have outdated websites and booking processes. We wanted to target new audiences with a modern platform.
User-Friendly
The easier it is to book an event and browse a menu, the more likely the consumer is to trust that the entire catering process will be equally as smooth.
Cohesive
Squeels on Wheels can be found anywhere on the east coast so they needed all of their print and digital assets to be recognizable no matter where they are.
Personable
While maintaining the personality of the owners with their original, hand-drawn logo, we extended the personality into multiple professional touch points.
